Meet the founder
Jennifer Hernandez founded Bright Ideas Creative Consulting LLC in 2025.
Over the past decade, she’s helped create digital experiences that balance user needs, business goals and regulatory requirements. After studying journalism at the University of Florida, she began her career with Amazon and Microsoft before leading UX strategy and content design initiatives at Meta and Google.
Today, Jennifer brings that experience to Bright Ideas, partnering with clients to navigate complex UX challenges and turn ideas into clear, well-executed solutions.
When she’s not working, she’s likely enjoying the Florida sun with family and friends, playing tennis or having a long lunch al fresco.
About the firm
Bright Ideas Creative Consulting LLC is a small, South Florida-based design practice specializing in UX strategy and content design. BICC partners with clients to create elegant online and in-person experiences that support user needs, business goals and long-term growth. The firm is a registered on SAM.gov, certified as a Woman-Owned Small Business (WOSB) by the U.S. Small Business Administration and eligible to take government contracts.
BICC’s philosophy
Bright Ideas applies consistent strategic approaches across industries rather than specializing in a few markets. Experience across complex products and services has reinforced the idea that many UX problems can be addressed through universal frameworks, systems and sound judgment.
Build trusted relationships
Work collaboratively, communicate clearly and align stakeholders around shared goals.
Prioritize strategy and simplicity
Bring structure and clarity to complex problems through practical, scalable methods.
Consistently exercise reliable judgment
Make thoughtful UX decisions grounded in user needs, business goals and project scope.